The agreement.

What you pay, what we do, and how you leave. In plain English.

Last updated 15 October 2026.

The monthly price

Website is £39 a month (up to 5 pages, 30 receptionist calls, 3 changes). Plus is £59 a month (up to 10 pages, 60 calls, 6 changes). Max is £99 a month (up to 20 pages, 120 calls, 10 changes). You pay by card. There is no set-up fee and no fixed term. You can cancel with one WhatsApp or one email.

Online booking on your website is £10 a month extra. A second town is £19 a month extra. If you refer another business and they pay their first month, you each get one month free.

The monthly plan price you join on stays the same for as long as you stay. A domain, and call minutes over your allowance, are charged on top.

One change

One change is one item on one page, about 15 minutes. Changes you don’t use this month don’t roll over. A change past your allowance is £15. A redesign is quoted on its own. If you need more pages, you move up a size.

Calls

You keep your own number. Your phone rings first. If you don’t answer in about 15 seconds, or you’re on another call, or you have no signal, the call comes to your receptionist. Calls you answer yourself never come to us, so they don’t count.

Every call that reaches us counts toward your 30, 60 or 120, in blocks of 90 seconds. A real caller who hangs up after the call has reached us still gets a text straight away, and the call still counts. If they hang up while your own phone is still ringing, the call never reaches us and no text is sent. Known spam and robocalls don’t count.

Past your allowance, further time is 25p a minute, rounded up to the next minute. We text you at 80% of your allowance.

The receptionist is an AI assistant and the call is recorded. The greeting says so. Texts to your callers show your business name, with your real number in the message.

See it live, then pay

Ask for a free concept and we send it within 48 hours, weekends included. We then build the site. You see it live and approve it, and only then do you pay the first month by card.

Live within 7 days

The 7 days start when your photos and details arrive. The clock pauses while we are waiting on you, for example access to a domain you already own, or your approval. The promise is met once the site is built and published live on our preview link for you to approve. If we miss it, your first month is free.

Your domain

Your domain is in your legal name. We never buy a domain before you’ve paid. You approve your site on our preview link first. If you already have a domain, or would rather buy your own, we use that one. If you’d like us to register one for you, we do it in your name straight after your first card payment, at cost, and that cost is added to your first payment. The domain is always yours. If an old provider is holding it, we help you ask for it. We can’t force them to release it.

How we message you

Christopher and the team answer you personally on WhatsApp at 07901 294023. Our scheduled messages, such as your concept link, photo reminders, the Friday review message and your monthly round-up, come from a separate Nordmark WhatsApp number.

Speed

Every page scores 95 or higher on Google’s phone speed test, the middle of three runs, checked every month. If a page drops below 95, we fix it within 7 days or that month is free. This includes our own £10 booking add-on. It does not include a chat box, a video, or another company’s booking widget that you ask us to add. We tell you the speed cost before we add one of those.

If a payment fails

Work pauses the day the card payment fails. A month you have already paid is not refunded. The receptionist switches off after 7 days. The site comes down after 30 days.

Leaving

One WhatsApp or one email is enough. Before 6 months, the site comes down at the end of the month you’ve paid for, or you can buy the files for £25 for each month left up to month 6. From month 6 the files are yours. Your domain is yours either way.

What we don’t promise

We don’t promise a Google ranking, a number of leads, a number of new reviews, or a level of takings. Every Friday we send you a review message to forward from your own phone. That is the habit. It is not a quota.

Your customers’ details

For enquiries and calls that come in for your business, you are the data controller and Nordmark is the processor. We use the details only to run the service: Twilio for calls and texts, xAI for the receptionist, Stripe for card payments, DataForSEO for map and review checks, and cookieless Umami on your site only. We don’t sell the details.

Voice recordings of calls are deleted after 90 days. Written call summaries, transcripts and caller details on your dashboard are kept while your account is active, so your call history and monthly and yearly figures stay complete. We delete them sooner if you ask.

We will not switch the receptionist on until xAI’s data agreement, and the UK–US transfer safeguard, are in place. You can ask for a copy of that agreement once it is.

To ask for a copy of your details, a correction, or deletion, email [email protected] or WhatsApp 07901 294023. You can also complain to the Information Commissioner’s Office at ico.org.uk.