What you get
Everything.
Every month.
Your website, plus the SEO work that gets it found.
Done for you, every month.
The short version.
Your website. Designed for your business.
Your colours.
Your style.
Fast. 95+ on Google’s phone speed test, guaranteed.1
0.0sNordmark siteReady.
Heating & Boiler Services
Home | About Us | Services | Contact
Welcome to our website!
We are a family run business offering all aspects of heating and boilers. Please call for a free quote.
Click here to see our services.
0.0sTypical local siteFinally.
On Google Maps. Month six, May to October. 4th for heating engineer. Top 3 in 7 of 9 areas for boiler powerflush, oil boiler service and emergency repair.
Nidd Valley Boilers4.9 ★★★★★ (96) · Heating engineerOpen · Harrogate
Pannal Heating Services4.8 ★★★★★ (71) · Heating engineerOpen · Harrogate
Harlow Gas & Heating4.7 ★★★★★ (52) · Heating engineerOpen · Harrogate
More businesses →
Reviews. A nudge every Friday.
Google reviews
31★★★★★ 4.9+2 this week
22 more to overtake 3rd.
Friday update. 1 new review this week, 29 in total. 24 more to overtake 3rd.16:02
Sent to all five. Thanks16:40 ✓✓
FridayFriday update. 2 new reviews this week, 31 in total. 22 more to overtake 3rd.16:02
Forward this to anyone you did a job for this week:Hi, it’s Calder Heating & Boilers. Thanks for having us out. Would you leave us a quick Google review? It really helps. g.page/r/calder-heating16:02
Send to Claire, HG1Send to Ben, HG2
Every missed call answered. 24/7.
No answer. Diverting after 15 seconds…
Boiler pressure keeps dropping. Call back after 5pm. 07700 900 481
Your own email and WhatsApp. Set up for you.
Your quote for the boiler
Hi Claire,
Thanks for having us round on Tuesday. Your quote is attached: new boiler, a powerflush and a smart thermostat, about four days’ work. Any questions, just reply here.
The Calder Heating team
01423 496 0518 · calderheating.co.uk
/reviewThanks for choosing us. Could you leave a quick Google review?
/hoursWe’re open Mon–Fri 8 till 6, Sat 9 till 1.
/quoteSend us a photo of the job and your postcode.
/awayOn a job right now. We’ll reply within the hour.
Everything, live. On your phone.
Month sixCalder Heating & Boilers
Calls caught14Answered 24/7
Reviews31★★★★★ 4.9+2 this week
412Website visits
24Website enquiries
Google Maps4th
Monthly SEO
Ten SEO jobs.
Every month.
SEO is the work that gets you found on Google: your place on Google Maps, your rankings and your calls. Most website companies stop when your site goes live. That’s when we start.2
All ten run every month, on every size. Some of the work happens every week.
14 checks every month, from padlock and speed to forms and call buttons. Anything wrong, fixed that month.
Wrong details fixed the month we spot them. About two posts a month.
Send us photos whenever you take them. One batch a month is plenty. We post one or two a week to Google and your website.
Prices added, job photos and clearer wording, one page every month.
A fresh reply under each new Google review, in your name.
The main job
Every Friday, a WhatsApp with the gap to your local top 3, and one ready-made message for you to forward from your own phone to that week’s customers.
Name, address, phone and hours the same on Google, Bing, Apple and business directories.
We test 10 local searches on ChatGPT and Perplexity every month and show how often your business is recommended.
Your top 3 rivals compared every month, and your map position checked every week from points across your town.
Calls live, reviews daily and map position weekly, all on your phone, plus a short round-up every month.
Protected by your secure client login (email, password, and 6-digit SMS code). Send us job photos on WhatsApp whenever you take them, forward one review message on Friday, and we handle the rest.
Every part, up close.
Designed for your business. Loads in a blink on a phone. We make your changes: 3, 6 or 10 a month. Yours to keep after 6 months.4
Worked every week. Fresh job photos, every review answered, details kept right. You stay the owner.
The main job. A WhatsApp every Friday with your gap to your top 3, and one message to forward to every customer.
Keep your own number. Your phone rings first as normal. If you don’t pick up within about 15 seconds, or you’re on another call, or you’ve no signal, the call goes to our AI receptionist, 24/7. It then texts you who called and what they need.5
Hear it yourself. Call 0113 496 0192 from your mobile, then watch the summary text land.
Email on your own address. Your own address, on the phone you already use. Your review link sits in the signature.
WhatsApp Business, set up. Profile, hours and quick replies. Type /review and your review link goes out.
See it all, live. Calls and visits live, reviews daily, map position weekly. Plus a round-up every month.
4.9 ★★★★★ (31)
Heating engineer in Harrogate · Open · Closes 18:00
New radiators fitted in Knaresborough. Two days, old system flushed, house warm by teatime.
"Came out the same day and had the boiler running in an hour."
Response from the owner Thanks Claire, glad we could help.
Friday update. 2 new reviews this week, 31 in total. 22 more to overtake 3rd.16:02
Forward this to anyone you did a job for this week:Hi, it’s Calder Heating & Boilers. Thanks for having us out. Would you leave us a quick Google review? It really helps. g.page/r/calder-heating16:02
Send to Claire, HG1Send to Ben, HG2
Boiler pressure keeps dropping. Call back after 5pm. 07700 900 481
“Sorry we missed you, it’s Calder Heating & Boilers. Reply here and we’ll ring you back.”
9 of your 30 answered so far. We text you at 24.
Your quote for the boiler
Hi Claire,
Thanks for having us round on Tuesday. Your quote is attached: new boiler, a powerflush and a smart thermostat, about four days’ work. Any questions, just reply here.
The Calder Heating team
01423 496 0518 · calderheating.co.uk
/reviewThanks for choosing us. Could you leave a quick Google review?
/hoursWe’re open Mon–Fri 8 till 6, Sat 9 till 1.
/quoteSend us a photo of the job and your postcode.
/awayOn a job right now. We’ll reply within the hour.
- 4 job photos posted
- 3 reviews answered
- Boiler page improved
- Listings matched
A typical local site6
A Nordmark site
Speed is one of
yourbusiness.co.uk · registered to you
Yours, always
Your domain.
Your site.
Your call.
Your domain is always in your name. No domain yet? We register one in your name, at cost. After 6 months the website is yours to keep, every file.4 Your Google profile stays in your name, and leaving takes one WhatsApp message ›
Hosting included · Pay monthly by card · No contract · Live within 7 days of getting your photos and details
Read the small print in large print ›Compare
Side by side.
We tested 28,250 local business sites and audited 833 in detail.7 Here’s what we guarantee, next to what we found.
| ordmark.What we guarantee | A typical local business siteOur audits, October 2026 | |
|---|---|---|
| What our audits found | ||
| Phone speed score | 95+, guaranteed1 | 61. Only 3.3% score 95+6 |
| Shows on a phone in | Fast, every page | 8.1s. 87% take over 4s6 |
| Number or call button, first screen | Yes, every page | 46% show neither8 |
| Town or area pages | Yes, as your size allows | 65% have none8 |
| Business details Google can read | Yes, every site | 51% have none8 |
| Links to dead pages on the site | Checked monthly | 22% had one8 |
| ordmark.From £39 a month | A “free” website9Free to build, then a monthly fee | |
|---|---|---|
| Your website | ||
| The website | Designed for your business and town | Free to build |
| What you pay | From £39 a month | A monthly fee, in the small print |
| Hosting | Included | Included: it’s most of what the fee pays for |
| Phone speed score | 95+, guaranteed | Typical 70. None of 232 hit 95+ |
| Changes to your site | Done for you: 3, 6 or 10 a month | You do your own |
| ChatGPT and Perplexity | Let in, and checked every month | Blocked on 97% of sites |
| Tracking | Your own counts, no cookies | Their own tracking code |
| Your domain | Always in your name | Held in their name |
| If you leave | No contract. Yours to keep after 6 months | Site deleted 30 days after you cancel |
| SEO, calls, email and WhatsApp | ||
| The ten SEO jobs | Every month
| Not part of their standard offer |
| Calls, email, WhatsApp, dashboard | All four included | Not part of their standard offer |
Already on a “free” website? We’ll help get your domain moved into your name.
The tools alone cost from £148 a month. We charge from £39, and we do the work.10
How is it £39? We built our own software. You’d have to rent yours, tool by tool. And because we work at volume, the saving is yours.
1 Forward our message to past customers.11
Calder Heating · reviews today
Nidd Valley Boilers96
Pannal Heating Services71
Harlow Gas & Heating52
You31
22 to overtake 3rd.
2 How the Friday messages added up.
3 One WhatsApp every Friday.
11 calls caught. 4 new reviews. 5th on Maps, up from 9th since June. 27 more reviews and you’re in the fight.09:00
Fri 9 OctFriday update. 2 new reviews this week, 29 in total. 24 more to overtake 3rd.16:02
Send to last job’s customerSend to the one before
Check your area.
The reviews the top 3 have near you.3
All businesses, across our 20 towns
The typical top-3 business has 59 reviews. Pick yours to see the gap that matters.
Calls, reviews and your map position, live on your phone. See the dashboard ›
Start with a
free concept.
We design your new website and send you the link within 48 hours. You pay only once you’ve approved it live. Then we switch on everything else.
Your free concept is ready. Have a look and tell us what you’d change.
Calder Heating & Boilerscalderheating.co.uk09:12
Love it. Switch it on09:20 ✓✓
Brilliant. Send us your photos and details and it’s live within 7 days.09:21
Notes and sources
- Every page scores 95+ on Google PageSpeed Insights (mobile), taken as the middle of 3 runs and checked every month. If a page drops below 95, we fix it within 7 days or that month is free. Doesn’t cover third-party extras you ask us to add, such as chat boxes, video embeds or other companies’ booking widgets; we tell you the speed cost first. Our own £10 booking add-on is covered and still scores 95+.
- We focus on the work that actually moves your Google Maps position and brings in calls — never filler blog posts or spam directories. Bought separately, the software tools alone cost from £148 a month.10
- Nordmark’s study of Google Maps results, 12 October 2026: 220 searches, 11 business types, 20 UK towns, 4,400 listings. Half of the businesses in the map top 3 had 59 or more reviews (the median across the 4,400 listings: 59 in the top 3, 28 at positions 4 to 20). A closer comparison of 22 of those searches, the top 3 against businesses ranked 10th to 20th at a similar distance: the median top-3 business replied to 71% of its reviews in the last 12 months, against 4%; its newest review was 16 days old, against 79. A single snapshot from one search point in each town centre. Heating & gas engineers uses the study’s “gas engineer” searches.
- After 6 months with us, the website is yours to keep, every file. Cancel before 6 months and the site comes down, or you buy it out for £25 for each month left to 6. Your domain is always yours.
- Answering allowance: 30, 60 or 120 missed calls answered for you a month on Website, Plus and Max. Calls you pick up yourself don’t count. A call is up to 90 seconds; longer calls count as one call per 90 seconds started. Calls over the allowance cost 25p a minute. We text you at 80% of your allowance. Spam and robocalls don’t count.
- Phone speed: Nordmark’s own speed-test database. 27,634 local business sites scored on Google PageSpeed Insights (mobile lab test), 3–7 October 2026. Median score 61; 3.3% scored 95 or more. Median time to show the main content 8.1 seconds; 87% took over 4 seconds. Sites come from our own prospect lists, mostly home-service businesses, so this is not a random sample.
- 28,250 distinct local business sites tested by Nordmark, July to October 2026: 27,634 scored on Google’s phone speed test (3–7 October), 1,852 home pages crawled (11 October), and 833 sites audited in detail (458 on 3–4 October; 375 built by free-website companies, July and October).
- Nordmark’s detailed audits of local business sites, 3–4 October 2026, part of 833 sites audited. No phone number or call button on the first phone screen: 46% of 428. No town or area pages: 65% of 428. No business details Google can read (local business markup) on the home page: 51% of 429. At least one broken link to a page on their own site: 22% of 391 sites crawled, up to 22 pages each. Not a random sample.
- “Free” website: one large UK free-website firm. Price, deletion after cancelling and domain ownership: its published terms. Phone speed: 232 of its client sites scored on Google PageSpeed Insights (mobile lab test), 4 October 2026: median score 70, none at 95 or more. ChatGPT and Perplexity access: 224 of the 232 client sites we checked (97%) block both in their robots.txt file, checked 4 October 2026. Tracking code: found on all 11 client sites in our June 2026 audit.
- The tools, bought separately, a month: Squarespace £16 (monthly), Google Workspace £5.90, Goodcall AI receptionist £59.25, BrightLocal Grow £48.75 (monthly billing) and Local Falcon £18.74. That comes to about £148.64 a month, one location and one user, monthly list prices, October 2026. Software only, before anyone does the work.
- Ask every customer, never only the happy ones, and never offer anything for a review: Google’s rule, and ours. You forward our ready-made message from your own phone to past customers, typically 10 to 20 a week, depending on your business, so Google’s spam filter stays calm. Your review link also sits in your email signature and invoices.
- Live within 7 days of getting your photos and details, or your first month is free.
- Nobody can guarantee a Google ranking, and we don’t. We guarantee the work and the speed.
- Screens are simulated. Businesses, names and figures shown in them are illustrative.